Thailand is a popular tourist destination for travelers from around the world. It is known for its beautiful beaches, vibrant nightlife, and rich culture. But what is the impact of tourism on local communities in Thailand? This article will explore the cultural impact of tourism on local communities in Thailand through a case study. The case study focuses on the coastal town of Koh Samui, located in the Surat Thani province of Thailand. The town has experienced rapid growth in recent years, due to the influx of tourists. This influx has resulted in a number of changes to the local economy, culture, and environment. The economy of Koh Samui has seen a major boost due to tourism. Hotels, restaurants, and other businesses have been built to accommodate tourists. This has resulted in an increase in employment opportunities for locals. However, the influx of tourists has also caused the cost of living to increase, as more resources are needed to support the influx of people. The culture of Koh Samui has also been impacted by tourism. The town has become more westernized, with a greater focus on entertainment and leisure activities. This has resulted in a decrease in traditional cultural practices, such as fishing and farming. The influx of tourists has also caused a rise in the prices of goods and services, making it difficult for locals to afford basic necessities. Finally, the environment of Koh Samui has also been affected by tourism. The influx of people has caused an increase in pollution and a decrease in the availability of natural resources. This has had a negative effect on the local ecosystem and has caused a decrease in biodiversity. Overall, the cultural impact of tourism on local communities in Thailand is significant. It has caused a shift in the local economy, culture, and environment. While tourism has had a positive impact on the economy, it has also caused a decrease in traditional cultural practices and an increase in pollution. It is important for tourists to be aware of the impact they have on local communities and to take steps to minimize their impact.