The Indonesian island of Bali has long been known for its unique culture and its vibrant tourism industry. It is a popular destination for both domestic and international travelers, and its culture has been heavily influenced by its long history of contact with other cultures. This has led to a unique cultural identity that has been shaped by the island’s diverse population, and its strong ties to Hinduism and Buddhism. In recent years, the relationship between tourism and cultural identity has become increasingly important. As tourists flock to the island, they bring with them their own cultural values and beliefs, which can shape the culture of the island in a number of ways. This paper will explore the link between tourism and cultural identity in Bali, and how it has impacted the island’s culture. The first way in which tourism has impacted the culture of Bali is through the introduction of new cultural practices and beliefs. Tourists often bring with them their own religious beliefs, which can be embraced by the local population. This has resulted in the spread of Hinduism and Buddhism throughout the island, and the emergence of a syncretic religion that combines elements of both. This has also led to the emergence of new cultural practices, such as the offering of prayers and offerings to the gods. Another way in which tourism has impacted the culture of Bali is through the development of new industries. Tourism has created a demand for new services, such as accommodations, restaurants, and transportation. This has resulted in an increase in employment opportunities, which has allowed the local population to benefit from the influx of tourists. Finally, tourism has also had an impact on the cultural identity of Bali. As tourists explore the island, they bring with them their own values and beliefs, which can shape the culture of the island. This has resulted in a greater appreciation for the cultural heritage of the island, and a greater understanding of its religious and spiritual significance. In conclusion, it is clear that tourism has had a significant impact on the culture of Bali. The influx of tourists has brought with it a variety of new cultural practices, beliefs, and industries, which has shaped the cultural identity of the island. As a result, Bali has become an incredibly diverse and vibrant destination, and its culture has been enriched by the influx of tourists.