Marriott International is one of the world’s largest hotel companies, with over 6,800 properties in 122 countries and territories. The company has been a leader in the hospitality industry for decades, and its innovative strategies in hotel management have been a major factor in its success. This case study will explore Marriott’s strategies and how they have contributed to its success. Marriott International has a long history of innovation in hotel management. One of its earliest strategies was the introduction of the Marriott Rewards program in 1983. This program allowed customers to earn points for staying at Marriott properties and using their services, which could then be redeemed for discounts or free stays. This program was revolutionary in the industry and was a major factor in Marriott’s success. Another innovative strategy that Marriott has employed is the introduction of its mobile app, which allows customers to book rooms, check-in, and access other services from their mobile devices. The app has been a major success, and it has helped to streamline the customer experience and increase customer loyalty. Marriott has also been a leader in the use of technology to improve the customer experience. The company has implemented a number of technologies, including virtual reality, artificial intelligence, and the Internet of Things, to enhance the customer experience. For example, the company has implemented virtual reality to provide customers with a more immersive and interactive experience when booking a room. Finally, Marriott has been a leader in sustainability and corporate social responsibility. The company has implemented a number of initiatives to reduce its environmental impact, such as using renewable energy sources and reducing water consumption. It has also implemented programs to support local communities, such as providing job training and educational opportunities. Marriott International’s innovative strategies in hotel management have been a major factor in its success. The company’s commitment to innovation and customer experience has allowed it to remain competitive in a rapidly changing industry. As the hospitality industry continues to evolve, Marriott’s strategies will continue to be a major factor in its success.