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Exploring the Role of Technology in Hotel Management: A Literature Review
The hospitality industry has long been a leader in the utilization of technology to increase efficiency, reduce costs, and improve customer experiences. This is especially true in the hotel management sector, where technology is often seen as a critical tool for success..
Exploring the Role of Technology in Hotel Management: A Literature Review
The hospitality industry has long been a leader in the utilization of technology to increase efficiency, reduce costs, and improve customer experiences. This is especially true in the hotel management sector, where technology is often seen as a critical tool for success. In this paper, we review the literature on the role of technology in hotel management, exploring the various ways in which technology is being used to improve operations, enhance customer service, and drive revenue growth. First, we examine the various types of technology being employed in the hospitality sector.
Common examples include point-of-sale systems, customer relationship management (CRM) software, and automated check-in/check-out systems. We then discuss the impact of technology on hotel operations, focusing on the ways in which technology has improved efficiency, reduced costs, and enhanced customer service. We also explore the potential of technology to drive revenue growth, focusing on the use of data analytics and artificial intelligence (AI) to better understand customer preferences and identify new revenue opportunities. Next, we discuss the challenges associated with the implementation and use of technology in the hospitality sector. We consider the cost and complexity of implementing and maintaining technology solutions, as well as the potential for data security and privacy risks.
We also examine the impact of technology on the workforce, exploring the potential for automation to reduce the need for manual labor and the potential for job displacement. Finally, we discuss the opportunities for hotel managers to leverage technology to improve operations and enhance customer service. We consider the potential for hotel managers to use technology to better understand customer preferences and identify new revenue opportunities. We also examine the potential for hotel managers to use technology to automate manual processes, reduce costs, and increase efficiency.
Overall, this paper provides an overview of the literature on the role of technology in hotel management. We explore the various types of technology being used in the hospitality sector, the impact of technology on operations, and the challenges and opportunities associated with the implementation and use of technology in the hotel industry. We conclude that technology can be a powerful tool for hotel managers, enabling them to improve operations, enhance customer service, and drive revenue growth.
- hospitality
- technology
- hotel management
- point-of-sale systems
- crm software
- automated check-in/check-out systems
- efficiency
- costs
- customer service
- data analytics
- artificial intelligence
- implementation
- maintenance
- data security
- privacy risks
- automation
- manual labor
- job displacement
- customer preferences
- revenue opportunities
- automate processes
- increase efficiency
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