The Cholistan Desert Rally is often known as the Cholistan Jeep Rally. However, the word “Jeep” has nothing to do with the international vehicle brand. This motorsport event is neither sponsored by Jeep, nor the rally is specified for Jeep vehicles only. In fact, in Pakistan, people often use the word “Jeep” to denote off-road vehicles and SUVs.

The event has been organised by the Tourism Development Corporation of Punjab for the past 15 years. Over 100 racers from all over the country participate in this event of desert racing in Pakistan and the number of participants grows each year. Derawar Fort, which is about 45 kilometres away from the racing track, serves as the camp office for the racing event.

During the rally, the vehicles cover a distance of over 220-kilometre racing track in the arid desert region. It’s an annual event that lasts for two to three days. This year Cholistan Jeep Rally is going to be held from 13th till 16th of February. The event will be concluded with a closing ceremony where the winner and runners up of the event will be awarded a trophy, cash prizes, and different types of souvenirs. Now, let’s find out more about the history of the Cholistan Desert.